Copy Courage is a super-charged, bootcamp-style, group experience with 1-on-1 coaching to deepen your learning.

Go from feeling overwhelmed to feeling like you’re the freaking Boss. Because you are. You just forgot for a moment. Every week for 13 weeks, you’ll dedicate some time to focusing on you, your business, your services, and how you show up in the world. 

You’re ready for:

• the ability to write about your business, your services, and your distinct advantage NO MATTER WHAT YOU’RE WRITING
• a deeper understanding of your business and its trajectory
• a clear brand voice with a Brand Voice Roadmap of your own for any future writing you’ll need to do
• strategic focus on what needs work and what’s going well
• Home, About, Services, Contact, and Error page copy
• 3 group calls to address any questions that come up throughout the course
• complete access to a member-only network
• plans for your editorial calendar (so you don’t have to remember OR think about what else you’re going to write)
• new business friends and allies 
• PLUS a 1:1 Clarity Session to refine and align your brand new copy

With Copy Courage, I was able to streamline my services and write web copy for a higher level of client. Heidi Johnson

Questions (now with answers!)

 

 

When are the group calls?

 

What’s the difference between the Command Your Copy coaching program and this?

Copy Courage is designed to have the same results as Command Your Copy.  There are however, a few distinct differences. Copy Courage is a group program so that you can get feedback and energy from your co-participants. It’s incredible to see what peer feedback can do for your brand. Instead of a half-day immersion, participants in Copy Courage will receive 3 group calls and 1 Clarity Session. This gives you the opportunity to get real-time feedback on your new copy or any questions that have come up during the week. 

Since Copy Courage is a group format, I’m able to provide a deep discount to this methodology…so it’s also a choice that not only builds your skills but it’s also easier on your budget. 

 

What’s a Brand Voice Roadmap?

You already know that a consistent brand voice is the key to connecting deeply with your ideal clients. When you get that right, they’ll know immediately that you’re the one for them. The Brand Voice Roadmap is a style guide…for your words. A touchstone, if you will. We use the two immersive Strategy Workbooks to get crystal clear about your business and a Brand Voice Roadmap to finding the words for your work, your business, and your brand.

It’s the exact template I use for every one of my copywriting clients and it includes your Guiding Principles to keep you get clear on why you do this good work, a list of words and ideas that represent you and your business, phrases pulled directly from your Workbooks so that you can remember what it feels like when you’re writing in a way that connects (and therefore, converts), and a Brand Persona to help hone in and experience your business as an entity. You can use your Roadmap as a guide for every piece of content you’ll write and with it, your writing will become more clear, more consistent, and best of all, more you.

 

I don’t have a website yet.

Here’s a fun fact. Most of the designers and developers I partner with WANT THE COPY FIRST. When they use your freshly updated copy to influence their designs, you get a beautiful marriage between all the aspects of your website. If you’re DIY’ing your design, that’s cool too. You’ll write your copy with an idea of how you want your website to look then put the design elements in place once your copy is polished and ready to go. 

 

I have another question.

I’m happy to help. Write to me and I’ll do my very best to answer any questions.