The secret to growing your business isn’t in a fill-in-the-blank template or a magic formula passed down from one 8-figure guru-preneur to another. It’s far more simple & original than that:
Your people don’t choose you because of what you do. They already know they need that.
They choose YOU. They choose who you are, because you’re the right fit for them.
When you build a business that has a strong foundation (a clear methodology, defined ideal client, aligned services, and marketing strategy you can stick to), you give your people the best opportunity to see you, know you, trust you, and buy your freaking stuff.
Simple…but not always easy.
Because there’s an entire industry out there that sells superficial programs with glittery marketing. There are templates by the dozen for easy download. There are new marketing trends every week tempting you away from your plan.
These don’t have the integrity you have. They don’t have the YOU-ness. They don’t have your magic, your mojo, or your “unique value proposition”.
You can (and will) do better.
I Believe In Both/And
I’m a Holistic Business Coach. That means I don’t separate you from your business. We integrate. Because if you want to exceed those gorgeous goals then we need to create a plan that works within your capacity, circumstances, and values.
For over a decade, I’ve helped hundreds of quirky, honest, radical, brilliant business owners just like you, build profitable, values-driven businesses with just the right amount of strategy and sass (or Love & Badassery).
I know from experience that you can have both Impact & Integrity in your business. If you ever feel you need to choose between the two, choose you.
erikabackberg.com
Building a successful business takes more than guts and gumption, especially if you want your business to pay the bills and be a force for good in the world.