Helen Tremethick

In My Humble Opinion

(articles, blog posts, & unsolicited advice)

When The World Is On Fire, Bring Water

Phew. This post was initially going to be about takedown culture. It was going to be about our particular brand of pitchforks and torches, and how we have a tendency to place online entrepreneurs up on pedestals where they can do no wrong until they make a mistake, at which point we collectively attack and take them down. Then the news happened...and all of a sudden, I needed to speak about more than that. I've...
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This Isn’t About Sit Ups

  I'm a karate parent and the other day, while I was sitting on the benches at the dojo, I was watching the kids doing their warm up routine. When we started going there, my kid couldn't do a single sit up. But every week, twice a week, she did her small crunches. Now she can do sit ups with the best of them. We see this metaphor in the fitness industry allthetime: start where...
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Summertime & The Living Is…Well, Easier (& Here’s Why)

Happy almost summer! In all this talk about regenerative business design, I thought you might want to peek behind the scenes on my own business a little. Summer is almost here and that brings a lot of changes around here. You probably already know that I live on a permaculture farm. We host certificate classes here throughout the summer months and during the growing season, there's a lot to do outside. With the kid home...
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WTF Is A Regenerative System Anyway?

Last week's email resonated with a lot of you and I'm so glad. Many of us were raised to be subservient, to not speak up for ourselves, and to shy away from conflict. Moving into a place of unapologetic BEINGness isn't easy; it takes work and we will make mistakes in the process. If it wasn't clear in last week's email, being unapologetic doesn't mean "don't apologize when you fuck up". A good apology (and...
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Unapologetic AF

I’ve been reading The Body Is Not An Apology by Sonya Renee Taylor and it has me thinking about all of the ways we apologize for being. For being in bodies that don’t fit the media norm. For being in bodies that speak, behave, and believe differently than the status quo. For being in bodies that have historically (and presently) been intentionally marginalized. Of course, this is the job of the book — to get us thinking...
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When The World Is On Fire But You’re Fretting Over Your To Do List

One of the things I notice in my clients when the news cycle gets extra hard (hello, over and over again for the last 2 years plus) is that they start fretting over the plan, iterating their business design, and organizing their To Do List. It makes sense. We're sensitive folk and when the world feels like it's on fire, your To Do List is one thing you can control. So let's lean into that, shall...
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Anti-capitalist AF

I've got big feels right now, including righteous anger, judgement, and desperate frustration. When I see rich white male folks in power making decisions they know nothing about! that will actively harm millions of lives, it makes it kinda hard to focus on my own page, my own business, my own profitability. So when I sat down to write to you, I wanted to come back to a topic that's dear to my heart:  how...
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Why Can’t It Just Be Simple???

"Why can't it be simple?" tl;dr: it can be. Sorta. One of the reasons I'm so anti-hustle / bro-marketing (one reason of many) is that it's victim shaming: if their formula doesn't work for you, then it's your fault...not the fault of the formula. One of the reasons I love permaculture design so much is that it's agile, responsive, and iterative all while being based on what's actually happening on the ground. As an entrepreneur,...
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An Art Project For You…

Have you ever drawn out your clients' journey? Let me rephrase. One of the things I see over and over again in my clients' business models is a disconnect between their clients' feelings and circumstances...and the services they offer. On the one side, there's the services they want to offer (the services they're good at providing) and on the other side are their clients. The disconnect is in the middle. The middle is often where...
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How Are You Marketing Your Services?

  A dilemma came up in the Motorcycle Club call last week that I wanted to share with you because it's such a common experience I thought it might resonate. We were talking about marketing with integrity, feeling unsure where to start, and how to talk about services in a way that didn't feel sleezy or gross. The marketing gurus tend to teach that you're supposed to educate your audience as a way of nurturing...
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Brand Voices: WTH + Why?

I was in a podcast interview this week where the host asked, "okay, but what is a brand voice?". I talk about brand voices a lot and in that moment, I realized that there's an opportunity for you and I to establish some shared language. So if you've been stuck on "how do I find my brand voice?" or "what the heck is it anyway and how does it connect to branding, marketing, and all...
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You Can Be You… And Still Do Business Well

If you've been around here for a hot minute, you know that I'll tell you how it is : behind the scenes and in front of them. The last couple of years, I've been exploring my neurodiversity and it's been enlightening, self-forgiving, and it's given me a new perspective on running my business with my brain, not against it. I've been integrating the thing I've been telling you all along : you can be you...
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The Sweet Spot Between What You Do and What They Want

We've spent a bunch of weeks talking about building a values-based brand, your integrity, and owning your magic. But what about your clients' needs? Many times where entrepreneurs misstep (or find themselves unsatisfied in their work) is because there's an imbalance between their brand, their offers, and their clients. The sweet spot (or Resonance) is: work that aligns with your values delivered by services or products within your skills and capacity that your ideal people...
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The Truth About Vulnerability

It's the Spring Equinox up here in the Northern Hemisphere. A time for change, a time for transition, a time for blossoming, for showing the world who you are. It's also a time when the world shows what's been hiding beneath the surface, a time of truth, if you will. In that vein, I have to set something straight. There's a real misunderstanding about vulnerability, what it is, and the place it holds in your...
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It’s My Birthday! A Note About Integrity & Important Lessons

You know, for a quick moment there last week, I nearly succumbed to the external pressure of what to do in my business for my birthday. You know what I'm talking about: a FB charity campaign, a discounted service, a hybrid discount/donation, a new product...we've seen all of these. The trouble is that none of them sat well with me...and if I'm being transparent, thinking about which charity and how much and top ups and...
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Are Your Values Just Lip Service?

The weather has been looking good for a maple syrup boil down. Our trees are tapped and we started the boil this week. I love that we make our own maple syrup. It's important that I model what I preach: margin in business for a whole beautiful life, regenerative systems that allow for personal and professional growth, stepping away from the screen as a way of boosting creativity and productivity. Making our own maple syrup...
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Comparing vs Curating in Uncertain Times

It's been a rough week news-wise. So many atrocities front and centre, in our lives and in our feeds. Most of my clients are sensitive people, humans who care, humans who try to make the world a better place. It's hard to not feel bowled over by the bad news. It's hard not to feel triggered by the collective and individual trauma. If I have anything for you, it's this: remain informed enough that you...
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Why Knowing Your Methodology Makes EVERYTHING Easier

Recently I was having a conversation with a client about their business. They were telling me that one of my recent Instagram posts about defining your methodology had them worried they don't have one."Because everything is pretty custom" Yes and. The way you move your people from where they are to the results you provide is fairly similar every time. Even if you customize the individual pieces, the overarching elements are the same each time....
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Don’t Forget The Love

Let's talk about LOVE. Not romantic love and certainly not the Hallmark-style giant stuffed unicorn and chocolate-dipped roses kind of love. I want to ask you about the love you share with your clients, with your business, and with the work you do in the world. Do you love your business?Have you created the right structures and foundation pieces so that you CAN love your business? I think we spend a lot of time as...
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A Story About A Feral Cat + Proof of Your Values

Last weekend, I spent some time over on IG Stories talking about our feral cat situation. Living country as we do, we seem to attract a new feral cat every couple of months. We've been able to socialize most of them and send them off to loving homes. Last weekend, I tried to befriend a ginger tabby I've seen hanging about for a while now. I think Captain Mandarin Fluff-Muffin (tbd) lives part-time in our...
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