Helen Tremethick

In My Humble Opinion

(articles, blog posts, & unsolicited advice)

Have You Stopped Marketing Because You Hate Marketing?

Something that comes up a lot in the Love & Badassery Motorcycle Club is the topic that marketing feels icky, slimy, manipulative (see last week’s post), and downright tiring. This makes sense. The Motorcycle Club attracts people with high-standards of integrity. So I’d like to share with you what I shared with them, hopefully offering a mindset shift around marketing your business in a way that feels good (or at least, not so icky). First, separate yourself...
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What Kind Of Leader Do You Want To Be? 

Is it just me or are you feeling tired of takedown culture as well? For clarity, I’m not speaking about accountability. I’m speaking about our particular brand of pitchforks and torches when someone screws up…or as mentor Tanya Geisler refers to it, “canonization/demonization”. We place online entrepreneurs up on pedestals where they can do no wrong (canonization) until they make a mistake, at which point we collectively attack and take them down (demonization). The very...
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The Antithesis To Psychological Marketing

Last week when I was talking about being an artisanal business owner (and neither Gucci nor Walmart — ICYMI you can read that post here), I asked you about your goals. What do you want from your business? What do you want in your life? But when we’re speaking about designing regenerative businesses, we want to go deeper than your next goal. We want to consider the ripple of your work. I recently saw a post...
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What If You Don’t Want To Be Gucci Or Walmart?

I’ve been chewing on something since I listened to a podcast snippet the other day. This person was talking about being very happy setting their business up as a “Walmart” model instead of a “Gucci” model — aka high volume vs high ticket. I love this for them: they’ve realized they want to be affordable for almost anyone and they feel quite successful with this model. AND It got me thinking: I don’t want to...
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Break The Rules… Except This One

As much as I like to break the rules, there’s one I try very hard to abide by and it’s this: the 90 Day Marketing Rule. This rule says that what you do today, you will see the result in 90 days. Of course, life and business have flex and some things happen faster than others but, if you look back to the end of March and what you were doing then…chances are you can...
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Business Beyond Sustainable

I was speaking with a client recently about our roles as leaders, as people who want to effect change in the world, as human beings who feel passionately about justice and equity. These conversations aren’t separate from the work I do, they’re an integral part of it. In order to build a thriving business, we need to define your role as a leader. We need to know how you show up best in the world....
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When The World Is On Fire, Bring Water

Phew. This post was initially going to be about takedown culture. It was going to be about our particular brand of pitchforks and torches, and how we have a tendency to place online entrepreneurs up on pedestals where they can do no wrong until they make a mistake, at which point we collectively attack and take them down. Then the news happened...and all of a sudden, I needed to speak about more than that. I've...
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This Isn’t About Sit Ups

  I'm a karate parent and the other day, while I was sitting on the benches at the dojo, I was watching the kids doing their warm up routine. When we started going there, my kid couldn't do a single sit up. But every week, twice a week, she did her small crunches. Now she can do sit ups with the best of them. We see this metaphor in the fitness industry allthetime: start where...
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Summertime & The Living Is…Well, Easier (& Here’s Why)

Happy almost summer! In all this talk about regenerative business design, I thought you might want to peek behind the scenes on my own business a little. Summer is almost here and that brings a lot of changes around here. You probably already know that I live on a permaculture farm. We host certificate classes here throughout the summer months and during the growing season, there's a lot to do outside. With the kid home...
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WTF Is A Regenerative System Anyway?

Last week's email resonated with a lot of you and I'm so glad. Many of us were raised to be subservient, to not speak up for ourselves, and to shy away from conflict. Moving into a place of unapologetic BEINGness isn't easy; it takes work and we will make mistakes in the process. If it wasn't clear in last week's email, being unapologetic doesn't mean "don't apologize when you fuck up". A good apology (and...
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Unapologetic AF

I’ve been reading The Body Is Not An Apology by Sonya Renee Taylor and it has me thinking about all of the ways we apologize for being. For being in bodies that don’t fit the media norm. For being in bodies that speak, behave, and believe differently than the status quo. For being in bodies that have historically (and presently) been intentionally marginalized. Of course, this is the job of the book — to get us thinking...
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When The World Is On Fire But You’re Fretting Over Your To Do List

One of the things I notice in my clients when the news cycle gets extra hard (hello, over and over again for the last 2 years plus) is that they start fretting over the plan, iterating their business design, and organizing their To Do List. It makes sense. We're sensitive folk and when the world feels like it's on fire, your To Do List is one thing you can control. So let's lean into that, shall...
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Anti-capitalist AF

I've got big feels right now, including righteous anger, judgement, and desperate frustration. When I see rich white male folks in power making decisions they know nothing about! that will actively harm millions of lives, it makes it kinda hard to focus on my own page, my own business, my own profitability. So when I sat down to write to you, I wanted to come back to a topic that's dear to my heart:  how...
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Why Can’t It Just Be Simple???

"Why can't it be simple?" tl;dr: it can be. Sorta. One of the reasons I'm so anti-hustle / bro-marketing (one reason of many) is that it's victim shaming: if their formula doesn't work for you, then it's your fault...not the fault of the formula. One of the reasons I love permaculture design so much is that it's agile, responsive, and iterative all while being based on what's actually happening on the ground. As an entrepreneur,...
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An Art Project For You…

Have you ever drawn out your clients' journey? Let me rephrase. One of the things I see over and over again in my clients' business models is a disconnect between their clients' feelings and circumstances...and the services they offer. On the one side, there's the services they want to offer (the services they're good at providing) and on the other side are their clients. The disconnect is in the middle. The middle is often where...
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How Are You Marketing Your Services?

  A dilemma came up in the Motorcycle Club call last week that I wanted to share with you because it's such a common experience I thought it might resonate. We were talking about marketing with integrity, feeling unsure where to start, and how to talk about services in a way that didn't feel sleezy or gross. The marketing gurus tend to teach that you're supposed to educate your audience as a way of nurturing...
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Brand Voices: WTH + Why?

I was in a podcast interview this week where the host asked, "okay, but what is a brand voice?". I talk about brand voices a lot and in that moment, I realized that there's an opportunity for you and I to establish some shared language. So if you've been stuck on "how do I find my brand voice?" or "what the heck is it anyway and how does it connect to branding, marketing, and all...
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You Can Be You… And Still Do Business Well

If you've been around here for a hot minute, you know that I'll tell you how it is : behind the scenes and in front of them. The last couple of years, I've been exploring my neurodiversity and it's been enlightening, self-forgiving, and it's given me a new perspective on running my business with my brain, not against it. I've been integrating the thing I've been telling you all along : you can be you...
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The Sweet Spot Between What You Do and What They Want

We've spent a bunch of weeks talking about building a values-based brand, your integrity, and owning your magic. But what about your clients' needs? Many times where entrepreneurs misstep (or find themselves unsatisfied in their work) is because there's an imbalance between their brand, their offers, and their clients. The sweet spot (or Resonance) is: work that aligns with your values delivered by services or products within your skills and capacity that your ideal people...
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The Truth About Vulnerability

It's the Spring Equinox up here in the Northern Hemisphere. A time for change, a time for transition, a time for blossoming, for showing the world who you are. It's also a time when the world shows what's been hiding beneath the surface, a time of truth, if you will. In that vein, I have to set something straight. There's a real misunderstanding about vulnerability, what it is, and the place it holds in your...
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