Love & Badassery is a conversation about how to create bigger conversations, ones that you want to be a part of. It’s about connecting with ourselves and each other. It’s about finding who you are inside all the templates and noise. It’s about creating a space inside where you can find the confidence you need to speak your truth, knowing that you would be able to find your right people and build a business you love.
31 business owners. 31 stories. 31 ways to grow your business.
When we first start out as entrepreneurs, we feel like we have to communicate what we sell in a very particular way, to get it “right”, so we can build our businesses fast and profitable. To do this, we fit ourselves into templated models recommended by downloads and webinars and free ebooks and gurus.
“I am such and such, who does this and that, for these people”.
These templates work (at first) because they help us achieve our ultimate goal: how to clearly answer the question of what the heck we do when we’re asked by prospective clients. The trouble comes when our business begins to grow and we need something more nuanced. Our old answer doesn’t feel like us any longer. It feels boring and robotic and we begin to feel trapped by the way this simplistic answer doesn’t truly represent us.
So the pendulum swings. We unleash ourselves. We allow ourselves complete and free rein. It feels wonderful except…our copy is no longer clear to our people. We’ve lost the clarity we had before in favour of showing up authentically. And we become stuck, afraid, insecure procrasti-fectionists (procrastinating because of our perfectionism).