Love & Badassery is a rare opportunity to see behind the scenes of 31 different successful businesses.

If you’ve landed here, chances are you heard Helen on a podcast episode. Now you have the opportunity to listen to 31 different business owners as they share their insights on how they found their voice, their courage, confidence, and clarity, leaning in and learning how to show up in and for their business.

This is a resource unlike any other.
Find out how they grew their businesses while being more authentic to who they are. Then apply the lessons to your own business.

For free.

What’s Love & Badassery? It’s a truth revolution. A new way of marketing.

A way of connecting with your people in a genuine way and growing your business.

Love & Badassery is a conversation about how to create bigger conversations, ones that you want to be a part of. It’s about connecting with ourselves and each other. It’s about finding who you are inside all the templates and noise. It’s about creating a space inside where you can find the confidence you need to speak your truth, knowing that you would be able to find your right people and build a business you love.

31 business owners. 31 stories. 31 ways to grow your business.

Love & Badassery is the antidote to a marketing rule book written by dinosaurs.

When we first start out as entrepreneurs, we feel like we have to communicate what we sell in a very particular way, to get it “right”, so we can build our businesses fast and profitable. To do this, we fit ourselves into templated models recommended by downloads and webinars and free ebooks and gurus.

“I am such and such, who does this and that, for these people”.

These templates work (at first) because they help us achieve our ultimate goal: how to clearly answer the question of what the heck we do when we’re asked by prospective clients. The trouble comes when our business begins to grow and we need something more nuanced. Our old answer doesn’t feel like us any longer. It feels boring and robotic and we begin to feel trapped by the way this simplistic answer doesn’t truly represent us.

So the pendulum swings. We unleash ourselves. We allow ourselves complete and free rein. It feels wonderful except…our copy is no longer clear to our people. We’ve lost the clarity we had before in favour of showing up authentically. And we become stuck, afraid, insecure procrasti-fectionists (procrastinating because of our perfectionism).

How It Works

Sign up below.
Get access to the Secret Archives where you can listen, watch, or read the story from each of these brilliant minds. You’ll learn how they found their niche, their voice, and their way to success. They’ll also share some tips and tricks that you can use for your business. It’s transparent, vulnerable, and practical – just the way we do things around here.
Join the free Facebook group to continue the conversation, ask questions, and share ideas about what you’re doing now and in the future.
Apply the teachings from the Love & Badassery contributors to your business and let us know how it goes!