I was talking with my coach the other day about tracking metrics for better business insights: revenue, external amplification opportunities, sales call conversations, etc. When I was an early business owner, this sort of conversation would have me wanting to burn it all to the ground and run away screaming.
Chances are you didn’t get into business to manage your numbers. And if you did, hi, my brain likes your brain.
Don’t run away though.
My coach is right – when you track your metrics, you have far more control over what happens in your business.
However – I’d like to take this one level deeper.
Your job as a business owner is to OBJECTIVELY mind your business. When you place all your attention on achieving positive outcomes – the praise, the Likes, the subscribe rates – you’re also inadvertently giving power to the not-so-great results.
The more emphasis you place on “Success”, the more power you give to “Failure”.
In our 24/7 dopamine world, it’s not easy to be objective. If you’re neurodiverse, this is even harder (because hello, Rejection Sensitivity) but when you seek external validation for your efforts, the lack thereof easily becomes a reflection of your worth as a business owner – instead of a factor you can control.
And that ain’t good for you or your business.
This is why I talk about coming back home to yourself. It gives you an internal sense of self worth that means the metrics aren’t insults; they’re just opportunities to iterate, tweak, and recalibrate. It gets you off the “I’m the best” “I’m the worst” pendulum and into a place where you can realize how much (and how little) control you have then focus on what can be done.
So yes, track your insights. See where your clients are coming from. See what motivates engagements. Notice what’s working and what’s not.