We’ve spent a bunch of weeks talking about building a values-based brand, your integrity, and owning your magic. But what about your clients’ needs?
Many times where entrepreneurs misstep (or find themselves unsatisfied in their work) is because there’s an imbalance between their brand, their offers, and their clients. The sweet spot (or Resonance) is:
work that aligns with your values delivered by services or products within your skills and capacity that your ideal people want and need
Seems simple right?
The trouble is that many business owners end up in wrong fit situations:
The project is boring or has a values misalignment
The client relationship feels draining
The scope is over your capacity / under compensated
The result? Resentment. Frustration. Dissatisfaction. A desire to burn everything to the ground in an apocalypse of vengeance and never look back.
If you find yourself in this situation (often, sometimes, allthefreakingtime) then my gentle recommendation to you is that you start with a big brainstorm to sort out your service model.
What do you love to do? What do your people ask for? Who do you love to work with? What do they need to hear from you?
Services alignment is one of the aspects we tend to focus on in Spark Intensives. We make sure that what you’re offering is good for you AND your people. This is how you build a regenerative business. One that gives back to everyone involved (including you). Otherwise, you might have a business…but you’re not being a very good boss (ahem).
I have only 1 spot left in April for a Spark Intensive. We’ll meet for a 1 hour Prioritization Call to make sure we’re focused and ready to dive deep into your business. Then we’ll spend the day together, working, co-creating, tweaking your business model, messaging & positioning, copy, ideal client, marketing tactics, etc.
“I got more done on my business in one Spark Intensive with Helen than I did all last year”
Oh yeah, that’s the goods right there.
If it’s yours, let’s get on a call or you can book it right now.
In the meantime, consider that sweet spot. What needs a nudge? xo