There’s a lot of hype around Consistency and if you’ve read any marketing book or hovered on IG for a little too long, you’ll have been inundated with messages that say “show up x times per day!” and “post x times with x hashtags” and “make sure you’re doing xyz or you won’t get the results you’re looking for”.

To this, I call bullshit…sort of.

The consistency you’re looking for isn’t inside someone else’s calendar.

Because your life is different from others, your capacity is different from others, your client buying cycle is different from others, because of all of these things and more, your consistency will also be different. Not to mention <gestures wildly> allthethings.

So here’s my advice to you:

Create a system that works with your business, your unique circumstances, your goals, and then you’ll see consistency. If you can’t post 3 times per day, post once. If you can’t write to your list once a week, write twice a month.

Create a schedule that works for you.

And for my rebel friends out there who’ll resist every schedule no matter what…give yourself freedom in other areas such as the topics you write about, or batch your content so that you aren’t restricted to a particular day every week.

Consistency starts with a plan you can actually follow.
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Of course, there are always resources to help with building and following your own personal plan. The Motorcycle Club is one such resource. We currently have space for a few good folks to join us so if you’ve been sitting on the fence about this, it’s a good time to get motivated and into action.

The point is, your idea of consistency needs to work for you…or you’re setting yourself up for a story of failure when really it was just someone else’s definition of success.