Helen Tremethick

Author Archive

orange tulip standing in a field of flowers
Posted September 29, 2020 by

  Many years ago, I was living in Toronto. I shared an apartment in a Victorian walk-up with 3 others after answering a Craigslist ad. We were strangers. Some of us became friends. And for a while, it was perfect. On the corner of our street was a multiplex. Like many landlords in the area, this one didn’t spend a lot of time on landscaping and the tenants, like most of us, didn’t have enough time to put in and maintain a garden so it grew up with weeds. One day, I was headed to the streetcar and walked past […]

image is text: growth feels uncomfortable. Remember: this work is worth it
Posted June 8, 2020 by


And that’s okay. It’s okay that you’re learning. It’s okay that you’re taking steps into new territory. It’s okay that you don’t feel like the confident, courageous, badass self like you do when you’re in your comfort zone.

It’s okay that you don’t know what to say or when. It’s okay that you’ll probably make mistakes. You’re learning. Just like me. Just like many of us.

hand-drawn Venn diagram
Posted March 18, 2020 by

One of my post-school-bus rituals is to walk the dog around my property and let my thoughts gather themselves into coherence. ICYMI we live on a 3-acre permaculture education centre. We host workshops. We raise birds and skills and community. It’s quite dreamy and the morning walk has animal tracks and barn cats and the occasional deer spotting but that isn’t the point of this email. The point is, the other morning I was wandering the property reflecting on a conversation I had recently with a friend about communication practices (in relationship and parenting). They told me about a Venn […]

A lightboard and laptop on a desk. The lightboard has the words "You Got This". Photo by Prateek Katyal from Pexels
Posted February 5, 2020 by

Fuck The Hustle. There. I said it. When you start your business, there is a lot of pressure to grow quickly, scale fast, and hustle until you drop. So much of our community is about the hustle. We wear the t-shirts. We drink out of the coffee mugs. We celebrate it in the messages from sun-tanned millionaires on yachts who say, “You too can earn eleventy-gajillion dollars; just do as I did”. This hustle plays out in sleepless nights, working evenings and weekends, while we ignore our family and friends…and self-care needs. It plays out in our increasing anxiety levels […]

Posted July 16, 2019 by

Fellow white women. Hi.I feel uncomfortable. I was brought up probably in a similar way to you: don’t talk back, don’t raise your voice, be nice. And yet as a parent to a little girl, I have a lot of uncomfortable conversations about the difference between nice and good. Good people aren’t always nice. Good people speak up. Good people stand up for others when there is no benefit to them or even at risk of loss. Our training makes us nice, not good, and that makes it even more difficult to speak up when you see behaviour that leaves […]

Me in my Forest City Roller Derby jersey with my tongue sticking out. I'm awkward with cameras.
Posted June 11, 2019 by

Go, team sports! You probably already know this but I’ve never been a particularly sporty person. I played t-ball for one season and spent a lot of time in the outfield happily picking dandelions. There were the few years where I did competitive swimming which arguably, is one of the most introverted sports out there (“just swim in that direction and don’t talk to anyone” got it). So when I saw my first roller derby bout many years ago, I surprised myself with how much I wanted to try it. It wasn’t until after I started a business, moved to […]

Posted May 31, 2019 by

  I need to talk to you about your perfectionism.   How do I know you’re a perfectionist? I don’t…and yet I have an inkling I might be right about it. From the conversations I’ve had with clients, acquaintances, and business friends over the years, I know that I am not alone in my perfectionism. In fact, without a formal survey, I’d say at least 90% of the people who come through my door identify with being a perfectionist. In part, that’s why my clients hire a brand voice strategist and coach. They need someone else (puh-lease!) to take the […]

Posted May 31, 2019 by

  You wear a lot of hats. As a entrepreneur, you’re the marketing team, the admin staff, the book balancer, the CEO, the tech department, and the whatever-is-needed-next’er. You know how easy it is to get caught up in the hustle and bustle. Long days, late nights, full weekends. Sure, it’s a fast pace but you’re keeping up and that’s the point, right? That’s how you become successful, yes?   Well, no. That’s actually a recipe for burnout.   If you’re one of the lucky ones, you get to DO WHAT YOU LOVE…for a living…and if you’re like me, you […]

Posted May 31, 2019 by

  A little secret about me: I love how social media gives us a look into each other’s lives. I love that we can get a sense of someone simply by scrolling their Instagram feed.    As an entrepreneur, social media helps me get my brand out there, connect with my community, and attract potential clients. Though like anything, social media has its drawbacks and one in particular has been really getting under my skin: the perpetuation of the sugar-coated lifestyle.   Don’t get me wrong, positivity is crucial for an entrepreneur. We haven’t chosen the easiest path and we […]

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